About B2B Allies
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B2B Allies Consulting and Sales
At B2B Allies, we act as an independent partner with industry leaders to deliver cutting-edge HR SaaS solutions—bringing applicant shortlisting, online personality profiling, customizable reporting tools, and optimized HR processes to businesses and organizations.
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We proudly serve a wide range of industries, including airlines, banking, telecom, hospitality, healthcare, senior care, manufacturing, pharmaceuticals, law enforcement, government, startups, scaleups, M&A, automotive, mining, and more.
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Our 5-minute, user-friendly online interface requires no training, ensuring accessibility and a stress-free experience for every applicant.
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With just one brief assessment, you gain insights that go far beyond resumes or interviews—helping you hire the right person and allowing you to improve communication, teamwork, and overall performance.
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Our tools empower managers to recruit effectively, retain talent, build stronger teams, and optimize results. Identify future leaders, improve collaboration, and boost productivity using our unbiased shortlisting capabilities—right from the start of the recruitment process - before your first cut.
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Each report is customizable to align with your roles, objectives, and industry-specific needs. Our services are designed to be accessible, affordable, unbiased, and secure—making us the trusted partner for HR professionals.
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Find your Best Fit, Fast!
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Transform how you understand and harness your team’s potential. Use data instead of gut feel to discover the Naturals, the Best Fits, and the Gold Nuggets within all your applicants and your organization.
Then, identify emerging leaders and support those transitioning into new roles—creating a happier, more productive workplace.
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RECRUIT | RETAIN | RESULTS
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"Keep the people you have, train the people you get, and attract more new people."
Photo - Rob MacKenzie
Cape Breton, Nova Scotia, Canada
About the Founder
Rob MacKenzie is a serial entrepreneur located in Cape Breton, Nova Scotia, Canada. He has operated businesses since 1987, creating, patenting and manufacturing over 20 safety products, exporting to nine countries, then working with other startups.
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In 2011, he created Aramax IP Services Ltd. an Intellectual Property (IP) Consulting company, when he was asked to help local entrepreneurs with their new product development, innovations and inventions. This continues, and some clients have gone on to raise 8-Figure rounds of venture capital investments, others continue selling their innovations with annual sales in the millions.
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Since 2021, he has added B2B Allies Consulting and Sales, to help businesses and organizations with services, beyond Intellectual Property, by bringing them together with curated, innovative products and services from his network, to help them grow - for a Happier, more Productive Workplace.
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